The FORDIFY Show
 

The FORDIFY Show

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Welcome to The FORDIFY Show, where soulful entrepreneurship meets purposeful success! Hosted by Emily Ford, a powerhouse entrepreneur and globally acclaimed speaker, this podcast is your go-to resource for transforming dreams into reality with authenticity, clarity, and unshakeable confidence. Since 2011, Emily has been inspiring entrepreneurs to navigate challenges and create impactful personal brands that reflect their God-given purpose. Join Emily as she brings her vibrant energy and insights, sharing uplifting stories, practical advice, and engaging interviews with world-class guests. Whether you’re looking to elevate your business, align with your mission, or thrive in every aspect of life, The FORDIFY Show has the tools and inspiration to stand unshaken no matter the challenge, communicate with impact, and shine brightly in everything you do.

Episodes

Cole Hatter - Make Money Matter, Faith & Family, Contribution

Wednesday Dec 14, 2022

Wednesday Dec 14, 2022

Hello everyone! Welcome to The ITfactor Show! Have you ever heard the term, make money matter? 

Cole Hatter is a serial entrepreneur, award-winning speaker, and founder of Thrive: Make Money Matter - an annual conference that teaches entrepreneurs how to dominate in business and in life while making the world a better place. He’s a husband, father, and philanthropist, whose lifelong mission is to empower people to be more than just alive, but to become the best version of themselves, create massive profits, and then impact others by living a life of significance. In this episode, he shared some practical tips on how we how can make money matter in our business by learning how to use our gifts and abilities to make an impact on this planet.

Cole was blessed to be able to live out his dreams but also suffered through some very traumatic events that made him decide he needed to do something more that would make a difference on this planet and help people live a better life. His story is one many can relate to because it's one we all have been through at some point or another in our lives. Whether it be financial struggles or grief and loss, we all have moments where we feel like there is no way out of our current situation no matter how hard we try or what we do... until we realize there is always hope! Let’s dive in!

Also in this episode:

  • Why For-Purpose Business is the future.
  • Practical tips to incorporate “make money matter” in your business model.
  • Should you be public or private about your giving?
  • The secret to living is giving.
  • Why God called us to be entrepreneurs. 
  • Cole's missionary work in Mexico and how it changed his business
  • A bigger WHY
  • How to prioritize your family while crushing it in business. 
  • Cole’s story - how 2 tragic events led to his lifelong mission
  • Pursuing a life of extraordinary fulfillment.

Links and Resources:

Connect with Cole:

Connect with Emily:

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Tyler Deveraux - Multi Family RE, Faith, Think Bigger, Adversity

Wednesday Dec 07, 2022

Wednesday Dec 07, 2022

Hello everyone! Welcome to The ITfactor Show! Have you ever wanted to start investing, but have no idea how to do it? Or maybe you want to learn more about creating unlimited passive income streams in your life. Well, you’re in luck! 

Tyler Deveraux is an entrepreneur and real estate investor who’s built multiple businesses in the multifamily space for over a decade as Co-Founder and Managing Partner of MFCapital Partners. He is also the co-founder of MultiFamily Mindset, a real estate education and personal development company that teaches people of all ages to acquire ownership in large, multi-million dollar apartment complexes, maintain a positive growth mindset, and live a rich, full life. Today, he controls 3,700+ apartment units throughout 6 different states with a total value in assets of just under $400MM. 

Tyler has been very successful in his career thus far but he wasn’t always this way. The hardships and trials he faced early in life were so many. At times, he wasn’t sure he was going to make it. In this episode, we discuss some of the most important lessons he’s learned along the way and how having a positive mindset has opened the door to a world of possibilities for him and his family. We talked about the principles of investing and how to get started in multifamily real estate. We also covered topics such as beating self-doubt, motivation, perseverance, and going all-in in creating the extraordinary life that you want to have. Let’s dive in!

Also in this episode:

  • How being positive towards life leads to success.
  • Tyler’s journey to self-discovery
  • The true meaning of sales
  • What is multifamily real estate investing?
  • Keys to start multifamily investing without being a multimillionaire. 
  • Why having a purpose greater than yourself matters. 
  • Why it’s important to surround yourself with people who are smarter than you.
  • The Multifamily Mindset
  • Maintaining balance by going all in. 
  • Peak Partnership 2023

Links and Resources:

Connect with Tyler:

Connect with Emily:

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HYDRATE! Achieve Your Highest Wellness Potential with Tracy Duhs

Wednesday Nov 30, 2022

Wednesday Nov 30, 2022

Hello everyone! Welcome to The ITfactor Show! Are you ready for a major upgrade in your wellness game? 

Tracy Duhs is a Wellness Advocate and Scientist, specializing in the innovative and intelligent practice of proper hydration. She’s highly regarded as the Hydration Queen and is the founder of two naturopathic clinics. Her lifelong mission is to help people activate their vitality and feel alive. She believes optimal health is a fundamental right for all humanity, not just a privilege for a select few.

Tune in to this episode and discover how modern-day hydration can transform your quality of life by learning about Tracy’s unique approach – from empowering people to drink deeply and properly to educating them on the power of water as a catalyst for transformation. She also shared some easy-to-follow recipes that will help you sustain your energy throughout the day and tons of wisdom about how happiness, prayer, gratitude, and self-love all come together as ingredients for optimal health via the gift of intelligent hydration.

Also in this episode:

  • How Tracy got into the holistic wellness space.
  • Why you need more than just clean water.  
  • What water should you be drinking?
  • What is structured water?
  • How much water should you drink in a day?
  • Tracy’s at-home hydration recipes.
  • Self-awareness and gratitude
  • The Come Alive Retreat
  • Choosing love over fear
  • Hydrate! Book
  • Coherence and dissonance

Links and Resources:

Connect with Tracy:

Connect with Emily:

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Wealth Habits They Don’t Teach You In School Ft. Candy Valentino

Wednesday Nov 23, 2022

Wednesday Nov 23, 2022

Hello everyone! Welcome to The ITfactor Show! Today, I am joined by a truly remarkable woman, who by implementing great wealth-building habits, was able to create an abundant lifestyle that has allowed her to build multi-figure businesses, follow her dreams, and give back to her community. 

Candy Valentino is a successful entrepreneur, investor, and philanthropist. She started her first business right out of high school and built it into a seven-figure business before most of her friends graduated college. Over the last 2 decades, she has built many more businesses in multiple industries and founded a non-profit charity - all with no formal business training. She has been the recipient of multiple awards, including Forbes’ Top Business Leaders 40 under 40, and was recently named ‘Persons of Distinction’ in Arizona. 

Candy is a great example of how one person can overcome obstacles, and use their passion and drive to create the life they want. In this episode, she reveals how she was able to shorten her path to success - what it takes to build a multi-figure business from scratch and some of the biggest mistakes people make when trying to build wealth. We go beyond the numbers and dive into actionable strategies that will allow you to earn more, save more, and take control of your financial future. Because wealth is a lot more than just the amount of money you have in your bank account. It is about having control over your life and having control over what you want to do with your life. Let’s dive in!

Also in this episode:

  • How Candy self-educated her way to build a business.
  • The real secret to being wealthy.
  • How to keep increasing your lid.
  • Smart women build wealth.
  • Wealth is not what you make. It’s what you keep and what you do with it.
  • How to know if you’re overspending.
  • How to be a good steward of money. 
  • The value of contribution in building wealth.
  • How to overcome limiting beliefs and become a wealth magnet. 
  • Tips to get rid of bad debt.
  • Do you need a side hustle?
  • Building a business vs creating a job for yourself. 
  • Why it matters to delegate and let go of control.
  • What it really means to have a rich life. 
  • Just show up! How to stop feeling guilty about having money.

Links and Resources:

Connect with Candy:

Connect with Emily:

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An Off-the-Cuff Q&A With Me

Wednesday Nov 16, 2022

Wednesday Nov 16, 2022

Hello everyone! Welcome to The ITfactor Show! Today, we’re doing something different. A few days ago, I went to Instagram and asked you to send me questions about things you want me to talk about. So here it is! We’re going to do a Q&A!

This is going to be an off-the-cuff discussion so get ready. You'll get answers straight from me personally and I'm sure you'll love it. Let’s dive in!

In this episode, you will learn:

  • How much should you share on social media?
  • 5 things you need to do consistently in order to grow your business.
  • The difference between growing a business and managing a business.
  • The Six-Figure Mindset.
  • Tips for changing your financial blueprint.
  • Building confidence through repetition.

Connect with Emily:

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BIOHACK-HERS: Learn from Co-Founders Lauren and Katie as they share the evolutionary arc of biohacking systems

Wednesday Nov 09, 2022

Wednesday Nov 09, 2022

Hello everyone! Welcome to the ITfactor Show! Biohacking is a growing trend among people who want to take control of their health and optimize their bodies. It can also be a fun way to explore different ways to improve your productivity and creativity. If you’re interested in learning more about biohacking, this episode is for you!

Lauren Berlingeri and Katie Kaps are Co-Founders of HigherDose, a company that has been changing the game in the biohacking space with the hottest at-home wellness tools using nature-inspired technologies designed to elevate your mood, promote a healthy glow, support long-term health benefits, and lift your spirit. They’re passionate about inviting more people into the biohacking world and reimagining these tools for all bodies - making the best of biohacking technologies easy and accessible to everyone. 

In this episode, Lauren and Katie shared how they started their business, how they pivoted from a pop-up business model to at-home wellness products, and how HigherDose is changing the way people think about beauty and wellness. We talked about the basics of biohacking - what it is, how it works, and the benefits you can expect. Plus, an inside scoop on HigherDose’s bio-hacking technologies - from the original Infrared Sauna Blanket to the celebrity-favorite PEMF Mat, Red Light Devices, and exciting new products to elevate your health and well-being in a holistic way. 

Also in this episode:

  • What is biohacking?
  • Red Light Therapy benefits that will surprise you. 
  • The healing benefits of Magnesium.
  • Why women are the original biohackers.
  • Biohack-Hers: Biohacking through the female lens.
  • Lauren and Katie’s IT factors.
  • Tips for building a successful business partnership.

Links and Resources:

Connect with Lauren and Katie:

Connect with Emily:

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Navigating Public Divorce As A Pastor And Overcoming Shame With Elyse Murphy

Wednesday Nov 02, 2022

Wednesday Nov 02, 2022

Hello everyone! Welcome to the ITfactor Show. I am here today with an extraordinary woman who has always been on a mission for something “more” in life. She believes that no matter how messy and complicated life may be, our mess isn’t too messy for God’s grace. 

Elyse Murphy is a leading faith-based entrepreneur, writer, speaker, and influencer who is committed to using her platform to have authentic conversations and help women shake off shame and step into their God-given light. She’s Co-founder of ClubDevotion - -- a global community of women who are committed to living a lifestyle of devotion. It’s a movement of women who are ready to find their feet and use their voice, just like God intended.

In this episode, Elyse offers some powerful advice to help you start living the life God wants for you. She shared pieces of her testimony - how it was like growing up as a church kid, finding peace after a painful divorce, and broke down spiritual truths in simple and relatable ways to show us how being vulnerable is our secret weapon to finding purpose, healing, and transformation. 

Also in this episode:

  • Why you shouldn’t get stuck in one season of your life.
  • The difference between speaking the truth and being honest.
  • Finding the path to peace.
  • Show your scars - turn your shame into a shout!
  • What it means to lean in to your faith and walk closely with God.
  • Why praying for peace is better than understanding.
  • The power of surrender.
  • How to prioritize your faith.
  • Being vulnerable is your secret weapon. 

Links and Resources:

Connect with Elyse:

Connect with Emily

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What’s Your LID?

Friday Oct 28, 2022

Friday Oct 28, 2022

Hello everyone! I’m so excited to welcome you to the first episode of The ITfactor Show! This show is about helping you identify your ITfactor, extracting it, and living it so you can step into your genius and move your business and life further. 

That said, we’re going to dive into our very first episode, which is about The Law of the Lid. You may have heard of it in business and leadership but what I found is that our lives are actually full of lids. They’re like invisible barriers that we put on ourselves when we’ve reached a level of success. We stop working hard. We stop striving, and eventually, our life begins to decline.

The Law of the Lid is based on the idea that we don’t have to limit ourselves. If you want to move further in life, then you need to remove the lid before you go any further down the path toward success. And that's what this episode is all about - finding ways that you can break through these lids so that your life can take off and soar! 

In this episode, you will learn:

  • The lids in your life and how to get rid of them.
  • How to improve your systems for next-level success.
  • How to eliminate chaos and limiting beliefs.
  • The power of proximity.
  • Slowing down to speed up. 
  • Why you should be challenging yourself every day.
  • Habits of the Top 1%.
  • The value of receiving feedback.
  • Great leaders aren’t self-made.
  • Increasing your focus.

Connect with Emily

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Alli Webb, Founder of DRYBAR, President of Canopy, Gets REAL.

Wednesday Sep 28, 2022

Wednesday Sep 28, 2022

Hello everyone! Welcome to the itsEmily Show. I am here today with an amazing woman who’s absolutely changing the business world. 

Alli Webb is the Co-Founder of Drybar, Squeeze, and Becket + Quill. She’s a bestselling author and President of Canopy. After spending 15 years as a professional hair stylist, Alli left the hair industry in 2005 to start a family, but after being a stay-at-home mom for 5 years, she decided to find a way to continue pursuing the creative side of hairstyling. She began offering affordable in-home blowout services to her mommy friends, which quickly expanded into a mobile operation by 2009. In 2010, she opened the first Drybar in Brentwood, CA, and 10 years later has exploded into over 150+ locations across the US and became a nationally recognized and highly sought-after brand.

In this episode, Ali relives her journey from being a stay-at-home mom to a leading, global entrepreneur and investor. We dive into how she built a top-down culture of excellence amongst her team - — leadership tips and best practices she uses to this day.  You'll also hear some real and raw anecdotes about her most vulnerable moments that have helped her become the woman she is today.

Also in this episode:

  • How to brand yourself as a low-cost provider and still grow your business. 
  • Tips for training and motivating your staff.
  • What makes Drybar different from its competitors.
  • Why you need to surround yourself with people who are better than you.
  • How to let go of control and have your team take over.
  • How Alli rebuilt her life after a painful divorce.
  • Alli’s new and exciting business ventures. 

Links and Resources:

Connect with Alli

Connect with Emily

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Emily Ford: My Interview on ‘Good Day Live’

Wednesday Sep 21, 2022

Wednesday Sep 21, 2022

Hello everyone! Welcome to the itsEmily Show. I’m super excited to share with you today a fun interview I had on Good Day Live, a feel-good show hosted by Michelle Murad & Kyle Trueblood. It’s currently the number one talk show on Amazon Live. 

I wanted to share this episode with you so you can hear a little bit more about my values (and why they matter), where I’m at in this stage of my life, and all the exciting things coming up (learn more about ITfactor - you don’t want to miss IT). Plus I also share why your WHY matters, how to stay true to your mission, and much more. So sit back, listen to the show, and let me know if anything stood out to you!

Also In this episode:

  • Tips to recharge your mind and body, and why you need to.
  • Cultivating confidence, not arrogance. 
  • The beauty and value of spending time alone. 
  • Why you need to look at your body as an athlete.
  • Biohacks you can try right now. 
  • The power of being YOU!
  • The red flags game.

Links and Resources:

Connect with Emily

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