The FORDIFY Show
 

The FORDIFY Show

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Welcome to The FORDIFY Show, where soulful entrepreneurship meets purposeful success! Hosted by Emily Ford, a powerhouse entrepreneur and globally acclaimed speaker, this podcast is your go-to resource for transforming dreams into reality with authenticity, clarity, and unshakeable confidence. Since 2011, Emily has been inspiring entrepreneurs to navigate challenges and create impactful personal brands that reflect their God-given purpose. Join Emily as she brings her vibrant energy and insights, sharing uplifting stories, practical advice, and engaging interviews with world-class guests. Whether you’re looking to elevate your business, align with your mission, or thrive in every aspect of life, The FORDIFY Show has the tools and inspiration to stand unshaken no matter the challenge, communicate with impact, and shine brightly in everything you do.

Episodes

Rewire Your Mind, Marriage, Trauma, Deception ft. Peter Crone

Monday Jun 17, 2024

Monday Jun 17, 2024

Get ready to shatter barriers and unlock the full potential of your mind as we dive into today's episode featuring the incomparable Peter Crone a.k.a The Mind Architect. With a client list that reads like a who's who of the entertainment industry and professional sports, Peter has earned global acclaim for his unparalleled ability to guide individuals from all walks of life towards breakthroughs.

As the founder of Be Alive and a true pioneer in the field of human potential, Peter's mission is clear: to empower you to awaken new levels of awareness and thrive in every aspect of your life. Prepare to be spellbound as we unravel the enigma of the subconscious mind and its profound influence on our lives. From navigating the treacherous waters of depression and anxiety to achieving peak performance in every aspect of existence, Peter leaves no neural pathway unexplored. 

But that's not all! Get ready for an exploration into the very essence of human connection, as Peter delves deep into the dynamics of relationships and the profound impact of our past experiences. 

This conversation is more than just words—it's a symphony of wisdom, insight, and inspiration that promises to challenge your perceptions, ignite your curiosity, and set your soul ablaze. So grab your headphones and prepare to be inspired, challenged, and forever changed!

In this episode, you will learn:

  • How to transform your suffering into a catalyst for growth and self-discovery
  • Overcoming primal prisons a.k.a limiting beliefs
  • The path to liberation and inner freedom
  • Reframing the ego 
  • Self-acceptance and the pursuit of love
  • Understanding the power of perception
  • Reactive Desire vs Creative Desire
  • The power of “Double Negation” in personal transformation and self-realization
  • Self-acceptance and breaking free from societal constraints
  • The importance of relationships in personal growth
  • Why most people find themselves alone despite being in a relationship
  • Harmonizing masculine and feminine energies for fulfilling relationships
  • The vital role of men in creating safe spaces for women, both physically and emotionally
  • The true essence of intimacy
  • Why words are the wardrobe for the soul
  • … And so much more!

Links and Resources:

Connect with Peter:

Connect with Emily

Connect with Jake

 

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Building Your Money Machine ft. Mel Abraham

Monday Jun 10, 2024

Monday Jun 10, 2024

Get ready to have your financial paradigms shattered and rebuilt from the ground up! Today, we’re diving deep into the art of building your own money machine with none other than the Money Mentor himself, Mel Abraham!

Mel’s wisdom isn’t just theoretical. He walks you through every step of the process, from investing your first $5 to mastering advanced tactics for seasoned investors. No matter where you are on your financial journey, Mel has the roadmap to help you reach your goals.

But this episode isn’t just about dollars and cents. Mel takes us on a journey to discover the true meaning of wealth and how to live a life of abundance, regardless of your current financial situation. Learn when to hold onto your money and when to let it flow, as Mel shares his Joy Principles and guides you to set your own standards for success. 

If you’ve ever felt lost in the world of finances or struggled to make sense of it all, this is your moment. Tune in now and let’s make those money dreams a reality!

In this episode, you will learn:

  • Mel’s triumphant battle with cancer and his reflections on what matters most in life
  • How Mel shifted his focus from selling to monetizing his journey
  • Wealth creation habits and the importance of defining one’s dreams
  • Embracing sustainable joys over momentary pleasures
  • The first thing you need to identify if you want to achieve financial freedom
  • How to begin investing and where to start
  • What is a high-yield savings account?
  • Index Funds and ETFs
  • Things to steer clear of when you’re new to investing
  • What is a target date index fund and how does it work
  • When is the right time to withdraw funds to maintain the compound effect while still enjoying life
  • The real reason why you need to hire a financial advisor
  • The importance of teaching financial literacy to children from a young age
  • What is a Cash Resource Plan?
  • Destructive vs Productive Debt
  • And so much more!

Links and Resources:

Connect with Mel:

Connect with Emily

Connect with Jake

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Feeling Stuck In Life? This Is For You

Thursday Jun 06, 2024

Thursday Jun 06, 2024

Have you ever felt stuck or lost? Maybe you’re struggling to find your drive, feeling overwhelmed, hitting that snooze button repeatedly, and dreading the day ahead. We know exactly how that feels. But guess what? You are not alone. 

In today’s episode, we’re diving into the art of reclaiming your rhythm and joy. Whether it's battling through a tough season or simply shaking off the cobwebs of a lazy morning routine, we've got you covered. Together, we’ll share our personal experiences, insights, and the occasional dose of tough love to help you navigate the twists and turns of life. 

If you’re ready to shake off the funk and reignite your spark, stay tuned! It’s time to kick that snooze button to the curb and start living life on your terms. Let’s dive in!

In this episode:

  • Feeling stuck doesn’t mean you’re broken.
  • The first thing you need to do when you’re feeling stuck 
  • Finding gratitude and confidence by recognizing past accomplishments
  • Seeking inspiration through alone time and creative activities
  • Psalm 62:5-6 and what we can learn from King David’s story
  • Professing Your Future - declaring what you want, instead of hoping for what you want
  • Jake’s and Emily’s experiences of feeling defeated and uncertain about their future
  • Embracing abundance over feelings of inferiority
  • Tips on how to stay motivated
  • The Power of the Tongue  - how our words shape our identity
  • The Never Be Shaken Challenge

Links and Resources:

Connect with Emily

Connect with Jake

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Real Talk With My Bestie Sarah Robbins + NWM Insights

Monday Jun 03, 2024

Monday Jun 03, 2024

Two besties, a cup of coffee, and endless tales of inspiration and laughter — that’s what you’re in for today! This episode is a true gem because I've got my absolute rockstar of a bestie by my side — Sarah Robbins!

Now, let me tell you, Sarah isn’t just your average bestie. She’s a powerhouse — a beacon of inspiration in the realms of network marketing, business, and faith leadership. She's a living, breathing testament to what it means to thrive in every aspect of life. From juggling the roles of wife and mother to conquering the entrepreneurial world, she's got insights that'll leave you inspired and ready to take on the world.

So get ready to embark on an adventure filled with laughter, insights, and a whole lot of heart. From navigating the wild world of entrepreneurship to finding joy in the everyday hustle, Sarah and I are here to keep it real and lay it out on the table. 

Join us on this journey of authenticity, growth, and all-around good vibes. Trust me, you won't want to miss out on the magic that unfolds when two besties get together for some heart-to-heart conversations. Let’s dive in!

In this episode, you will learn:

  • How Sarah built her personal brand
  • How Sarah transformed her struggles with network marketing into leadership and lucrative success
  • Building a successful business through simple systems and perseverance
  • Why personal branding is key to building multiple streams of income
  • Sarah’s faith and humility
  • How challenges lead to better opportunities and growth
  • Sneak peek of Emily and Sarah’s exclusive event for women entrepreneurs to network, learn, and grow their businesses. 
  • Sarah’s heartfelt approach to balancing motherhood and entrepreneurship
  • Embracing a life of purpose - the importance of prioritizing self-care and cherishing moments with your family
  • Praying for friendship
  • Sarah’s daily spiritual practices
  • Inside scoop on Sarah’s upcoming book

Connect with Sarah

Connect with Emily

Connect with Jake

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Personal Branding Series: Improve Your Content By Zoning In On Your Pillars

Wednesday May 29, 2024

Wednesday May 29, 2024

What’s the big deal with content pillars? Why do you need them, and how can they make or break your personal brand? I get asked this all the time — ”Emily, I have so many interests! Do I really need to focus on just one thing?” Here’s the scoop: You don’t need to limit yourself to one topic because you are the brand. But here’s the catch — when someone new lands on your page, you only have a few seconds to make a lasting impression. 

Imagine this: You stumble across a profile of a skincare guru who also dishes out killer style advice and business insights. Instantly, you know what you’re getting and why you should follow her. Her content pillars are crystal clear, making it an absolute no-brainer to hit that follow button. This is the power of well-defined content pillars!

In today’s episode, we’re breaking down why having tight content pillars is crucial for attracting and retaining your audience. We’ll explore how to define your own content pillars and make sure they reflect who are and what you stand for. 

Whether you're a multi-passionate creator or someone looking to sharpen your content strategy, this episode is packed with insights to help you grow and sustain a powerful personal brand. Tune in and let’s get those content pillars locked down and elevate your brand to new heights! Let’s dive in!

In this episode, you will learn:

  • The importance of having content pillars for personal branding
  • How content pillars help you establish expertise and authority
  • How consistency in your content attracts and retains your target audience
  • Why you need to tailor your content for specific audiences
  • How content pillars provide a strategic framework for planning your content
  • Dialing in and standing out

Links and Resources:

Connect with Emily

Connect with Jake

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Beard Lawyer - Scams, Baller Busters, Legal Tips, Ethics

Monday May 27, 2024

Monday May 27, 2024

With a track record of safeguarding over 1300 entrepreneurs from the jaws of deception, fraud, and character assassination, Atty. Raees Mohamed, is not just a legal eagle but a guardian of integrity in the online world. 

Raees is the co-founder of RM Warner Law, where his mission is simple: to provide entrepreneurs and content creators with personalized legal support throughout every stage of their journey. With a focus on internet law, he assists high-profile social media influencers, YouTubers, e-commerce ventures, and other professionals in navigating legal challenges related to online business, including litigation, transactional needs, reputation management, PR crisis, privacy, false advertising, and more. From battling online fraudsters to debunking public personas, Raees is the real deal when it comes to defending your character and your business.

Today, he’s here to spill the beans on the crucial difference between perspective and perception in the business world, his collaboration with Baller Busters and more! So buckle up and tune in, because this isn’t your typical legal chat — it’s about fortifying your business, fortifying your relationships, and fortifying your future. Let’s dive in!

In this episode, you will learn:

  • Perception vs Perspective
  • Why passion, not profit, drives successful entrepreneurs
  • Building Smart Associations - how to safeguard yourself from unethical or unaligned partnerships
  • Prioritizing long-term impact over short-term gains
  • How to distinguish genuine influence from manipulation
  • Ethics and integrity as the cornerstone of business success and longevity
  • Why transparency is key and apologies essential when mistakes happen in business
  • Where to draw the line between mercy and justice in dealing with people who have done wrong
  • The Sacred Pillar of Integrity
  • The importance of identifying your value proposition and setting realistic expectations
  • What really matters for success - degree or experience?
  • And so much more!

Links and Resources:

Connect with Raees:

Connect with Emily:

Connect with Jake:

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Personal Branding Series: 10 Mistakes People Make in Personal Branding

Wednesday May 22, 2024

Wednesday May 22, 2024

It’s time to level up your personal brand with another electrifying episode of our Personal Branding Series! Today, we're shaking things up and exposing the top 10 mistakes that could be sabotaging your personal brand. 

We’ve all been there - hustling away, pouring our hearts out into crafting the perfect personal brand, only to find ourselves stumbling over avoidable pitfalls. But fear not, my friends, because in this episode, I'm pulling back the curtains on the blunders I've made, the lessons I've learned, and the insights that can supercharge your own branding journey. 

Whether you’re a seasoned entrepreneur looking to fine-tune your personal brand or a newbie eager to forge your own path, this episode is for you! It’s time to kick those bad habits, rewrite your personal branding playbook, and emerge as the unstoppable force you were always meant to be. Let’s dive in!

In this episode, you will learn:

  • Embracing authenticity
  • Values introspection and setting specific goals
  • Why you should stop listening to other people’s perceptions of you
  • Content Planning and Curation
  • The importance of defining and understanding your target audience
  • Common mistakes in content creation
  • Sharing your unique thoughts and experiences to add value
  • How to balance promotion and over-promotion on social media
  • And so much more!

Links and Resources:

Connect with Emily

Connect with Jake

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Enhance Your Speaking Game With This Underused Framework

Monday May 20, 2024

Monday May 20, 2024

Get ready to elevate your speaking game to new heights! Today, we’re diving into the heart of what makes a presentation truly resonate with its audience — The SLS Framework. It’s the secret sauce that elevates your message from mere words to a transformative experience.

Picture this: a compelling story that draws your audience in, seamlessly woven with a valuable lesson that leaves them enlightened, and topped off with a strategic approach that empowers them to take action. That's the power of SLS – a formula for creating presentations that spark 'AHA' moments and ignite transformation.

Whether you're a seasoned keynote speaker, a content creator, or simply someone striving to express yourself more authentically, this episode is your golden ticket to unlocking the secrets of speaking mastery. Get ready to speak, inspire, and lead with impact – because the stage is set, and the spotlight is yours. Let's dive in!"

In this episode, you will learn:

  • The SLS Framework
  • The power of storytelling
  • How to maximize impact through strategic timing
  • Facts vs Stories
  • The Parable of Talents
  • How to craft a compelling narrative to evoke “AHA” moments
  • “Ready, Fire, Aim” Strategy for effective decision making
  • Fostering Practical Learning - moving beyond lectures to empower your audience
  • Workshops vs Keynotes
  • And so much more!

Links and Resources:

Connect with Emily

Connect with Jake

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Personal Branding Series: The Power Of Developing A Consistent Visual Identity

Wednesday May 15, 2024

Wednesday May 15, 2024

Hello Fortitude Fam! Emily here, and today, I’m shaking things up with a solo episode on personal branding — something I’ve poured my heart and soul into for over 15 years. 

Why personal branding? Well, it’s not just a buzzword; it's the new resume, the key to unlocking your dream life. From building a thriving health and wellness empire to gracing stages as a keynote speaker, I’ve seen firsthand how a strong personal brand can open doors you never knew existed. 

If you’re ready to take your personal brand to new heights and leave a lasting impression in this digital age, you’re in the right place.

Tune in as we kick off our mini-series on personal branding, starting with a deep dive into visual branding and design. We'll uncover the perks, the power, and the pivotal role it plays in crafting a consistent and captivating brand identity that speaks volumes and sets you apart from the crowd.

So grab your headphones and join me on this exhilarating journey. Your personal brand's adventure starts now!

In this episode, you will learn:

  • Why personal branding is the wave of the future
  • The importance of visual branding and design in creating a consistent brand identity
  • Brand recognition and consistency
  • Understanding your target audience - aligning your personal brand with your values
  • Sneak peek on the Brand VIP Day with Emily
  • Why you need to invest in a well-designed visual identity
  • The key to elevating brand equity

Links and Resources:

Connect with Emily

Connect with Jake

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Be Careful Who You Follow

Monday May 13, 2024

Monday May 13, 2024

What if we told you that not everyone who claims to be a leader is truly worth following?

Let’s be real—we’ve all been there. Setting out on a quest to create something meaningful, under the guidance of a mentor who promised to help us, only to find ourselves misled along the way. 

But fear not, our dear friends. In this unscripted, off-the-cuff conversation, we’re peeling back the layers of deception to reveal the truth about the “pretender nation” lurking in the shadows—shedding light on the subtle signs of manipulation, and empowering you to discern true wisdom from mere imposture. Join us as we share personal anecdotes, delve into real-life examples, and uncover the secrets to identifying genuine leadership. 

Here’s the kicker: it’s not just about venting frustrations; it’s about arming you with the tools to uncover people’s values, decipher the genuine from counterfeit, and gracefully step away from toxic influences without burning bridges or bruising egos. So cozy up and stick around until the end, because the insights you'll gain from this episode could be the key to fortifying your life. Let’s dive in!

In this episode, you will learn:

  • The Pretender Nation
  • The importance of values and authenticity in leadership
  • How to recognize deception
  • Hierarchy of Values
  • How to safeguard your mind against deception and false ideologies
  • Manifesting vs Value-Based Living
  • Emily’s journey of healing and finding freedom through Jesus
  • How Emily helps her clients build their personal brands
  • Why your personal brand needs to be multi-faceted
  • The crucial role of vulnerability and honesty in building genuine connections

Links and Resources:

Connect with Emily

Connect with Jake

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