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Welcome to The FORDIFY Show, where soulful entrepreneurship meets purposeful success! Hosted by Emily Ford, a powerhouse entrepreneur and globally acclaimed speaker, this podcast is your go-to resource for transforming dreams into reality with authenticity, clarity, and unshakeable confidence. Since 2011, Emily has been inspiring entrepreneurs to navigate challenges and create impactful personal brands that reflect their God-given purpose. Join Emily as she brings her vibrant energy and insights, sharing uplifting stories, practical advice, and engaging interviews with world-class guests. Whether you’re looking to elevate your business, align with your mission, or thrive in every aspect of life, The FORDIFY Show has the tools and inspiration to stand unshaken no matter the challenge, communicate with impact, and shine brightly in everything you do.
Episodes

Wednesday Dec 18, 2024
VP of Life Time, Brand Reinvention, & Embracing Change ft. Ali Marie
Wednesday Dec 18, 2024
Wednesday Dec 18, 2024
Life Time is a name many of us recognize, whether through membership, a visit to their state-of-the-art facilities, or a rejuvenating experience at their beauty spa. But behind this iconic brand is a leader whose vision and drive have shaped it into what it is today — Ali Marie, Senior Vice President of Life Time Inc.
A performance-driven leader and 20-year beauty industry veteran, Ali has experienced all aspects of running a successful business and building impactful teams. Her various roles include everything from salon/spa operations to director of education for Aveda, to her current role as senior vice president of LifeSpa for Life Time. These positions have given her a unique perspective on the art and science of the salon industry and the skills to help others reach their highest potential.
I had the honor of meeting Ali just a few months ago, and I was absolutely blown away by her journey. Today, she’s stepping into the spotlight to share her story and drop some major knowledge bombs about what it truly takes to lead at the highest level, build powerful teams, and why personal branding is essential for leadership. Get ready to take notes, because Ali’s wisdom is about to leave you feeling inspired, empowered, and ready to take on the world! Let’s dive in!
In this episode:
- Ali’s journey from a 15-year-old hustler to Senior VP
- Shifting careers and finding purpose
- Embracing priorities and adaptability - why it’s OK to never finish your to-do list
- Building future leaders - strategies for coaching, mentoring, and retaining top talent
- Creating Memories over Bonuses
- The power of leading with boldness and a bit of mischief
- Feedback-Driven Leadership
- Prioritizing self-care to prevent burnout
- Why personal branding is essential for leaders
- Balancing feminine and masculine energy in leadership
- Big dreams and lasting impact
- And so much more!
Links and Resources:
- Life Time Inc. | https://www.lifetime.life/
- FORDIFY Masterclass | https://www.fordifymastermasterclass.com/
- FORDIFY with Emily Ford | https://fordifymybrand.com/
Connect with Ali
- Instagram | https://www.instagram.com/alimarieoffical/
- LinkedIn | https://www.linkedin.com/in/ali-y-3bab4a39/
Connect with Emily:
- Website | https://meetemilyford.com/
- On Instagram | https://www.instagram.com/itsemily
- On Facebook | https://www.facebook.com/itsemilymethod
- On YouTube | https://www.youtube.com/c/ITSEMILYFORD
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