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Welcome to The FORDIFY Show, where soulful entrepreneurship meets purposeful success! Hosted by Emily Ford, a powerhouse entrepreneur and globally acclaimed speaker, this podcast is your go-to resource for transforming dreams into reality with authenticity, clarity, and unshakeable confidence. Since 2011, Emily has been inspiring entrepreneurs to navigate challenges and create impactful personal brands that reflect their God-given purpose. Join Emily as she brings her vibrant energy and insights, sharing uplifting stories, practical advice, and engaging interviews with world-class guests. Whether you’re looking to elevate your business, align with your mission, or thrive in every aspect of life, The FORDIFY Show has the tools and inspiration to stand unshaken no matter the challenge, communicate with impact, and shine brightly in everything you do.
Episodes
Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
Have you ever wondered what drives a person to turn their personal struggles into a powerful source of inspiration? Meet Kelly Kussman, the brilliant mind behind Cayla Gray fragrance.
In the face of heartbreak and loss after suffering from a ruptured ectopic pregnancy, Kelly found solace and healing in the power of scent. This experience ignited a spark within her, leading her to create Cayla Gray Fragrance, a brand that encapsulates the essence of strength, beauty, and hope.
In this episode, Kelly shares her heartfelt story of overcoming adversity, finding purpose, and turning her pain into a driving force for success. She reveals the captivating process behind crafting fragrances that evoke emotions and memories, her artistic vision, and the dedication that goes into every bottle of Cayla Gray. Kelly also shared some valuable insights into the art of branding and how her dedication to authenticity has shaped Cayla Grace into a beacon of hope and empowerment. Her story is a testament to the strength of the human spirit and the remarkable heights that can be reached when passion, resilience, and purpose align. Let’s dive in!
In this episode, you will learn:
- Taking a step back to be more present
- How Kelly turned her grief into business success
- Ways to start building a business out of your passion
- Why your story matters
- What is a fragrance ritual?
- Cayla Gray® Fragrances
- Why branding is crucial for your business (and how to do it right)
- Tips for building a community
- How to nurture business growth through customer feedback
Links and Resources
- Faithful by Cayla Gray (Cayla Gray x Emily Ford Collab) | https://caylagray.com/collections/faithful
- Cayla Gray Fragrances | https://caylagray.com/
Connect with Kelly
- On Instagram - @kelly_ward_kussman | https://www.instagram.com/kelly_ward_kussman
- On Instagram - @caylagrayco | https://www.instagram.com/caylagrayco
- On Facebook | https://www.facebook.com/Caylagrayco/
- On TikTok | https://www.tiktok.com/@caylagrayco
- On LinkedIn | https://www.linkedin.com/in/kelly-ward-kussman-91a5a195/
Connect with Emily
- On Website | https://www.itsemily.com/
- On Instagram | https://www.instagram.com/itsemily/
- On Facebook | https://www.facebook.com/itsemilymethod
- On Twitter | https://www.twitter.com/itsemilyford
- On YouTube | https://www.youtube.com/c/ITSEMILYFORD
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