The FORDIFY Show
 

The FORDIFY Show

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Welcome to The FORDIFY Show, where soulful entrepreneurship meets purposeful success! Hosted by Emily Ford, a powerhouse entrepreneur and globally acclaimed speaker, this podcast is your go-to resource for transforming dreams into reality with authenticity, clarity, and unshakeable confidence. Since 2011, Emily has been inspiring entrepreneurs to navigate challenges and create impactful personal brands that reflect their God-given purpose. Join Emily as she brings her vibrant energy and insights, sharing uplifting stories, practical advice, and engaging interviews with world-class guests. Whether you’re looking to elevate your business, align with your mission, or thrive in every aspect of life, The FORDIFY Show has the tools and inspiration to stand unshaken no matter the challenge, communicate with impact, and shine brightly in everything you do.

Episodes

Heaven Mayhem Unveiled: Pia Mance’s Secrets to Building an Iconic Brand

2 days ago

2 days ago

Ever wondered how you turn $900 and a dream into a thriving jewelry brand worn by celebrities like Hailey Bieber, Jasmine Tookes, and Lori Harvey?

Meet Pia Mance, the unstoppable founder of Heaven Mayhem, the brand revolutionizing everyday accessories and taking the fashion world by storm. Just two years ago, Pia was handcrafting necklaces and sourcing vintage pendants from her bedroom floor. Today, her vision has blossomed into a sought-after jewelry and accessories empire. With collections gracing Revolve and adored by top influencers and A-list celebrities, Heaven Mayhem has become the go-to brand for pieces that elevate the everyday look.

In this episode, Pia pulls back the curtain on her entrepreneurial journey, sharing how she grew her business with no outside funding, an arsenal of clever marketing strategies, and an unshakeable work ethic. She opens up about the messy, chaotic, and incredibly rewarding reality of building a brand from scratch. You’ll hear tips on everything from product launches and building an engaged community to balancing creativity with grit, and how her motto “Done is better than perfect,” has been her secret weapon for success. 

This episode is a roadmap for anyone with a dream and the determination to make it happen. So get ready to be inspired, take notes, and most importantly, take action!

In this episode:

  • Pia’s $900 and a Dream
  • How Pia used Instagram DMs and clever product drops to engage her audience and build demand organically 
  • The Art of the Tease
  • Product line expansion and the power of customer feedback
  • Marketing on a Budget — Pia’s out-of-the-box, low-cost, and high-impact marketing tips
  • The Halo Effect
  • Building a Rockstar Team
  • Tips for choosing the perfect name for your brand
  • Personal style tips to achieve effortless confidence
  • Secrets to innovative product development and brand growth
  • The power of decisive action in building a brand
  • Balancing creativity and the challenges of scaling
  • The Buy Back Your Time Philosophy — letting go so you can keep growing
  • A Love Story Built on Hustle
  • Why done is better than perfect
  • And so much more!

Links and Resources:

Connect with Pia

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No-Fluff Content Tips for Building a Standout Personal Brand ft. Natalie Buchoz

Wednesday Nov 13, 2024

Wednesday Nov 13, 2024

Today’s episode is about to blow your mind! I’m back with my BFF Natalie Buchoz, and she’s about to flip everything you think you know about content and building a personal brand! 

Natalie is the driving force behind some of the most innovative and game-changing personal branding and content strategies. She’s taken the social media world by storm, having worked with top-tier influencers like Dr. Daniel Amen to elevate their profiles and turn their online presence into something that truly converts. 

This episode is real and raw! We’re not just talking about tactics; we’re going behind the scenes of building a brand that stands out and truly connects. From banishing the curse of “paralysis by analysis” to treating your social media as precious real estate, Natalie’s insights will make you rethink everything you thought you knew about personal branding. Get ready for practical, no-fluff tips, relatable stories, and examples that make a big difference no matter where you are in your journey. Tune in now and learn how to approach social media with intentionality, authenticity, and a dash of Nattitude!

In this episode:

  • Natalie’s big leap from behind-the-scenes social media strategist to center-stage brand powerhouse — and why she believes anyone can do it
  • Overcoming “paralysis by analysis”
  • Key lessons from building Dr. Amen’s social media presence
  • Treating your feed as precious real estate
  • How to define your niche and core content pillars with precision
  • Using series-based content to engage and convert
  • Tips for building a sustainable content rhythm (minus the burnout)
  • How to create sub-pillars by balancing your brand’s core values with personal touches
  • The power of vulnerability and relatability
  • How can intuition guide your content creation?
  • The Art of Authentic Monetization and Strategic Brand Partnerships
  • Real-Life Lessons from Top Influencers — what makes their content tick?
  • The Law of the Buy-In
  • Finding the balance between relatability and expertise
  • And so much more!

Links and Resources:

Connect with Natalie

Connect with Emily

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Meet My BFF with "Nattitude" Ft. Natalie Buchoz

Wednesday Nov 06, 2024

Wednesday Nov 06, 2024

Imagine going from a happy athletic teenager to becoming paralyzed from the neck down — with no feeling, movement, or cure for a brighter medical outcome. 

Meet Natalie Buchoz. Just before her 16th birthday, Natalie endured a life-altering spinal cord injury that changed her path forever. From once a happy and athletic teenager, she had to relearn the very basics: breathing, sitting up, feeding herself, and using her hands again, all while being told she might never live independently or pursue her passions. 

Yet Natalie defied every expectation with her relentless spirit and what her loved ones called her “Nattitude.” This fierce, faith-driven determination led her to walk at her high school graduation, earn a degree at USC, and become one of the first producers with a spinal cord injury to make waves in the media industry. Today, she works alongside some of the world’s leading talent, including renowned psychiatrist Dr. Daniel Amen.

In life, we’re often faced with a choice: to be defined by our past or to let it propel us toward something greater. In this episode, Natalie shares how she turned the unimaginable loss into a story of hope, faith, and purpose. Tune in to be moved, uplifted, and reminded that sometimes our calling is bigger than we could ever imagine. 

In this episode:

  • The beginning of a beautiful friendship
  • The importance of finding and nurturing genuine friendships that empower and elevate one another
  • Clarity Over Comparison — the importance of defining what you truly want
  • Natalie’s Life-Altering Accident
  • Unshakeable Identity — defining yourself beyond what can be taken away
  • The power of surrendering to a higher purpose
  • Embracing your uniqueness
  • The importance of finding mentors who challenge you and help you see your potential
  • From Reluctance to Resonance — how Natalie inspired others through her authentic online presence
  • Embracing gratitude by acknowledging abundance in our everyday lives
  • Why normalizing disability is key to creating a more inclusive society
  • And so much more!

Links and Resources

Connect with Natalie

Connect with Emily

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Fueled by Faith: Christa Crawford’s Unstoppable Journey of Grit and Resilience

Wednesday Oct 30, 2024

Wednesday Oct 30, 2024

Once on food stamps and now a powerhouse in the business world, Christa Crawford’s journey is a powerful reminder that success is built on faith, resilience, hard work, and a fierce commitment to one’s dreams!

I met Christa a few months ago when she set out to Fordify her brand, and let me tell you, her story is nothing short of remarkable. She didn’t grow up with a success mindset; in fact, she once found herself relying on food stamps — but that didn’t stop her. During those challenging times, she launched her first venture, building furniture from the ground up. She honed her craft so well that she caught the eye of the Bethenny Show, attracting high-profile clients like LeAnn Rimes and the Kardashian family. She later on ventured into network marketing, rising to the top of her company and generating over $200 million in sales and still climbing. 

Amidst all her success, Christa never strayed from her core values, placing family and faith at the center of her life. You’re going to admire so much about her journey, her grit, and her heart. So, buckle up and get ready to be inspired!

In this episode:

  • Why happy people don’t hate
  • The power of discernment and faith
  • Letting go of ego — the life-changing magic of humility
  • Can dedication to family and commitment to work co-exist?
  • How fearless decisiveness fuels success
  • Christa’s inspiring journey from food stamps to financial freedom
  • Why there is no such thing as failure
  • Christa’s Faith Journey
  • Knowing God vs Believing in God
  • A key question to ask yourself when praying
  • How authenticity fuels consistency in building your brand
  • How to overcome mom guilt by integrating family life and business
  • Breaking societal molds by being true to yourself
  • Christa’s lightning bolt moment

Links and Resources

Connect with Christa

Connect with Emily

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Embracing The Messy Middle

Wednesday Oct 23, 2024

Wednesday Oct 23, 2024

Welcome to the very first episode of The Fordify Show! It’s me Emily, and I’m beyond excited to have you here with me. Whether you’ve been following my journey for years, or just tuning in for the first time, I want to extend a heartfelt thank you for joining me in this exciting new adventure. This show marks the beginning of a fresh chapter, and I’m so happy to have you along for the ride. 

In this debut episode, we’re diving deep into a topic that often gets brushed under the rug — the “Messy Middle.” Most of us love to celebrate the exciting starts and the satisfying finishes, but we don’t talk enough about the middle — the stretch that’s often the most important and yet most ignored. We tend to shy away from discussing it because it’s full of turbulence, and sometimes we’re not proud of the mess we’ve created. Maybe because it’s uncomfortable to admit the mistakes we’ve made or the actions we didn’t take when we’re stuck in uncertainty and despair.

So let’s be real — creating something from nothing is a volatile ride. And I’ve experienced it firsthand while launching my new company, FORDIFY. It’s been a rollercoaster of emotions, lessons, and growth, and I want to bring you behind the scenes of what that journey has been like — sharing the real unfiltered experiences that come with building something meaningful from the ground up and celebrating not just the successes but the lessons learned along the way. This journey is about more than just a destination. It’s about growth, connection, faith, and finding strength in the messy middle. Let’s dive in!

In this episode:

  • The power of the pause
  • The Messy Middle
  • From Success to Significance — my journey from network marketing success to creating my legacy
  • Daring to grow and refusing to settle for ordinary
  • Co-laboring with God: The Key to Aligning Your Business Path
  • Finding joy in the unknown
  • Unlocking endurance
  • Manufactured optimism + hacking your reward system
  • The power of your past in shaping your next venture
  • The Power of Focus: Building Fast vs Building Slow
  • And so much more!

Links and Resources:

Connect with Emily

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How Do I Know If I Share Too Much Online? ft. Emily Ford

Wednesday Aug 07, 2024

Wednesday Aug 07, 2024

Ever wondered if you’re oversharing on social media? How do you know when too much is too much, or if you’re not sharing enough of your personal life? How do you strike the right balance between being relatable and keeping some parts of your life private? Should you post every detail, or is there a strategic way to decide what to share?

In this episode, we’ll explore the fine line between transparency and oversharing, particularly when it comes to personal branding. I’ll share my own experiences and struggles with finding this balance, along with practical tips to help you navigate your social media presence. We’ll discuss the importance of authenticity in building a personal brand and how to determine what content aligns with your brand’s message and values.

If you're ready to refine your personal brand strategy and make the most of your social media presence, tune in! Discover how to share the right amount of your story to build a compelling and authentic personal brand. Let’s dive in!

In this episode, you will learn:

  • Why sharing personal stories is key to making your personal brand shine
  • How to align your brand strategy with your unique goals
  • The Personal Branding Mindset
  • What we can learn from The Kardashians
  • The Story of Self, The Story of Us, and The Story of Now
  • Defining your core values and key characteristics
  • Tips to maintain authenticity while protecting your personal boundaries
  • The Farming Approach
  • And so much more!

Links and Resources:

Connect with Emily

Connect with Jake

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“Car Talks” with Emily & Jake - Private Dinner, Our Relationship, Networking Tips, Embracing Uncertainty, Brand Advice

Thursday Jul 25, 2024

Thursday Jul 25, 2024

Today’s episode is a bit of an adventure because we’re taking you on the road with us! We're literally driving right now, and we thought, why not mix things up?

Imagine you’re in the car with us, cruising along, as we share some great insights and experiences. The audio may not be perfect, but the message is still going to be great. 

We chat about our dinner adventures, give you a peek into our relationship, and share some great networking tips. We'll also talk about brand advice and the fun of not knowing exactly what’s next. This episode is not just a listen, it’s an experience, so buckle up and enjoy the ride!

In this episode, you will learn:

  • How networking events lead to new opportunities and relationships
  • Balancing deep work with networking
  • The transformative power of meeting the right people
  • Aligning brand strategy and content creation with your personal goals and values
  • Finding Purpose: Navigating Self-Doubt and Uncertainty
  • Tips to rekindle your passion and find your true calling
  • The importance of seeking environments that uplift you
  • Don’t Go to Get, Go to Give
  • And so much more!

Links and Resources:

Connect with Emily

Connect with Jake

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Real Talk with the CEO of The Social PR Agency ft. Ayesha Sehra

Tuesday Jul 09, 2024

Tuesday Jul 09, 2024

In this captivating episode of our podcast, we sit down with Ayesha Sehra, the dynamic CEO of The Social PR agency, as she shares her remarkable journey of building a thriving PR agency from the ground up. Ayesha takes us through her inspiring five-year transformation, from relocating from Canada to Los Angeles to pursue her dreams, to establishing a successful digital marketing and PR business. 

Listeners will gain invaluable insights into Ayesha's laser-focused approach to brand building and business growth. She reveals her strategies for expanding reach, enhancing social presence, and navigating the challenges of entrepreneurship. Ayesha also discusses her unique visa journey and the process of setting up her business in a new country. 

Whether you're an aspiring entrepreneur, a PR professional, or simply looking to elevate your personal brand, this episode is packed with practical advice and motivation. Tune in to learn how complete focus and determination can transform your business dreams into reality in just five years. 

In this episode, you will learn:

  • Ayesha’s big move from Canada to LA
  • How Ayesha built her business from the ground up
  • The power of networking and strategic relationships
  • The Evolution of PR - combining traditional methods with modern strategies
  • Mastering Event Hosting - why you should host your own events, and how to plan and execute them successfully
  • How to leverage social media for personal branding
  • The power of authenticity in building a strong personal brand
  • How to approach brands, pitch ideas, and build organic, mutually beneficial partnerships
  • Tips to secure high-profile speaking engagements, podcast placements, and connect with influential thought leaders to expand your network and brand reach
  • Why consistency and congruency on social media matter
  • The Expander Mindset
  • Ayesha’s personal strategies for time management and maintaining a healthy lifestyle
  • And so much more!

Links and Resources:

Connect with Ayesha

Connect with Emily

Connect with Jake

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Stop Overcomplicating Content: Emily's Top 5 Tips

Monday Jul 01, 2024

Monday Jul 01, 2024

Feeling stuck in your content creation? Struggling to find consistency and authenticity in your personal brand? Well, you’re in luck!

Join us as Emily unveils her top five tips that will revolutionize your approach to content creation. From her renowned Fortify Your Brand VIP days to global training sessions, Emily has empowered countless individuals to authentically showcase who they are through their content.

Whether you’re refining your personal brand or seeking to resonate more deeply with your audience, Emily’s insights will empower you to create content that truly reflects your essence. 

Grab your notepad because these tips are pure gold! They’re not just about crafting content but about crafting meaningful connections. Tune in now and discover how to turn your unique story into compelling content that captivates and inspires. Let’s dive in!

In this episode, you will learn:

  • Why you need to start building your personal brand
  • How to leverage your expertise and experiences
  • Why sharing the behind-the-scenes of your creative process is essential
  • Showcasing your true self to connect with your audience
  • Tips to effectively connect and engage with your audience
  • How to capitalize on current trends and events to bolster your brand
  • Repurposing and repackaging content for various platforms
  • The Fortify Your Brand VIP Experience

Links and Resources:

Connect with Emily

Connect with Jake

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Good Things Come To Those Who Take ft. Donny Karpinen

Monday Jun 24, 2024

Monday Jun 24, 2024

Ever pondered how faith can be your anchor in the storm of mental health challenges? Or wondered what it takes to turn personal setbacks into stories of spiritual strength? If these questions resonate with you, then today's episode is for you!

Today, we're diving deep into the intersection of faith and mental health with Donny Karpinen, the Lead Pastor at Victory Church in Boca Raton, FL, and founder of The Taking—a transformative personal development platform rooted in faith. Donny isn't just a pastor; he's a beacon of resilience and leadership, dedicated to helping others break through mental and spiritual barriers to embrace their fullest potential.

In this candid conversation, Donny opens up about his own mental health struggles with a vulnerability that's both refreshing and enlightening. He shares strategies, performance hacks, and profound mindset tips rooted in biblical wisdom, offering a unique perspective that promises to resonate deeply with you.

Whether you're currently navigating challenges or simply seeking to fortify your mental and spiritual resilience, this episode is a must-listen. Prepare for a conversation filled with "aha" moments and profound insights that you won't hear anywhere else. Tune in now and get ready to be inspired!

In this episode, you will learn:

  • Balancing faith with self-awareness and emotional intelligence
  • Surviving on “Manna” vs Thriving in the “Promised Land”
  • The importance of withdrawing to lonely places for prayer and connection with God
  • Donny’s personal story of spiritual warfare
  • Donny’s mental health journey
  • Overcoming shame and inadequacy through faith in God
  • Reframing negative self-talk to cultivate self-worth and identity in Christ
  • The Five Ministry Gifts
  • Embracing authenticity over constant people-pleasing
  • Navigating Church Hurt - How to heal from spiritual abuse
  • What it truly means to be actively engaged in church
  • Body, Soul, and Spirit - what’s the difference?
  • Good Things Come to Those Who Take - and how can you make it happen

Links and Resources:

Connect with Donny:

Connect with Emily

Connect with Jake

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