The FORDIFY Show
 

The FORDIFY Show

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Welcome to The FORDIFY Show, where soulful entrepreneurship meets purposeful success! Hosted by Emily Ford, a powerhouse entrepreneur and globally acclaimed speaker, this podcast is your go-to resource for transforming dreams into reality with authenticity, clarity, and unshakeable confidence. Since 2011, Emily has been inspiring entrepreneurs to navigate challenges and create impactful personal brands that reflect their God-given purpose. Join Emily as she brings her vibrant energy and insights, sharing uplifting stories, practical advice, and engaging interviews with world-class guests. Whether you’re looking to elevate your business, align with your mission, or thrive in every aspect of life, The FORDIFY Show has the tools and inspiration to stand unshaken no matter the challenge, communicate with impact, and shine brightly in everything you do.

Episodes

Elevate Your Influence in NWM, Personal Branding Tips + More!

7 days ago

7 days ago

Today, I have something extra special for you — a power-packed interview I recently did at an event in Australia. This isn’t your typical solo episode, but trust me, it’s a must-listen!

We went deep into personal branding, how to stand out in today’s online world, and the secret to building powerful, authentic relationships. Whether you’re in network marketing, running a business, or just looking to elevate your influence, this episode is going to be a game-changer.

My friend, who hosted the event, asked phenomenal questions and the insights we covered apply to literally anyone wanting to build a successful business, and even those looking to elevate their careers. This is me, raw, honest, and completely off the cuff — sharing real-world strategies you can apply immediately. Let’s dive in!

In this episode:

  • Why Network Marketing? 
  • The Concept of Leverage in Business
  • The Learn-Do-Teach Method for Branding Success
  • Mindset Shift for Creating Magnetic Content
  • The P.I.S Formula
  • The Power of Storytelling and Vulnerability
  • Business Promotion vs Value-Driven Content
  • The Art of Relationship Building
  • Tips for Networking with High-Level Entrepreneurs
  • And so much more!

Links and Resources:

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Beyond Exhaustion: Your Exit Plan from Burnt Out to Blazing Forward

Monday Mar 10, 2025

Monday Mar 10, 2025

Let me ask you something… when was the last time you actually felt at peace? Like, deep, soul-level peace — not drowning in your to-do list, not filling every empty space on your calendar just to feel productive. When was the last time you felt calm? Or honestly… the last time you felt like yourself. Can’t remember? I get it.

Today, I’m coming in with a message you probably didn’t know you needed. We’re talking burnout — how to recognize it, why it’s showing up in your life, and most importantly, how to finally break free from it. And I’m not here to sugarcoat anything. I’m giving you the raw, real Emily per usual, because I’ve been there — burnt out, overcommitted, and losing my sense of self because I was trying to do all things and be all things for everyone else. 

If that’s you right now, this episode is your reset button. It’s time to clear your calendar, set some boundaries, and finally step into the peace and purpose God designed for you. Because here’s the thing: You were never meant to live burnt out. You were meant to live blazing forward, filled with clarity, energy, and purpose. Let’s dive in!

In this episode:

  • Why your significance is not tied to your busyness
  • Signs of Burnout (emotional, behavioral, physical)
  • What Is Burnout?
  • What Causes Burnout?
  • The Different Stages of Burnout
  • The Alignment Audit
  • The Invincible Power of Choice
  • Discernment and the Law of Trade-Offs
  • The Power of the BIG MO
  • Life Bucket Assessment — where is your energy going? 
  • How to take your power back and blaze forward
  • Invitation to the Worthy of Wellness Club
  • And so much more!

Links and Resources:

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Feeling Chaotic? A Staycation Might Be Your Answer

Wednesday Feb 19, 2025

Wednesday Feb 19, 2025

Feeling overwhelmed and stretched too thin? Trust me, I get it. Between business, relationships, and life’s constant demands, it’s easy to find yourself running empty. But here’s the thing — sometimes, the reset you need is not a big elaborate vacation or a complete overhaul of your routine. It’s much simpler than that. 

Today, I am joined by husband, Jake, to talk about how a 24-hour staycation in Beverly Hills gave us exactly the reset we didn’t even realize we needed. We’re going to dive into why switching up your environment, even for a short period, can shift your energy, deepen your connection, and bring clarity where there once was chaos. We’ll share how this quick getaway helped us break free from the everyday stress, sparked fresh creativity and brought us closer than ever before. 

If you’ve been feeling drained, uninspired, or just off, then you need to hear this! Because the reality is, your best ideas and your biggest breakthroughs don’t happen when you’re drowning in the day-to-day grind. They happen when you create space for them. Let’s dive in!

In this episode:

  • Signs you need a break
  • How stepping away, even for just one night, can shift your mindset
  • Our iconic Beverly Hills Hotel staycation
  • Beyond Date Nights — how true connection takes presence
  • The Core of ALL Love Languages
  • How even solo hotel stays can inspire big breakthroughs
  • Reset Your Mind, Reset Your Vision
  • The Cloudy Water Analogy
  • Sneak Peek of The FORDIFY Retreat
  • Why The FORDIFY Retreat is your next level reset
  • And so much more!

Links and Resources:

Connect with Jake:

Connect with Emily:

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Been A “Hot Mess Express” Lately? — This One Is For You (Real Talk Insights)

Tuesday Feb 04, 2025

Tuesday Feb 04, 2025

Ever felt like you’re running full speed toward your goals, but in the process, everything else is falling apart? I call it the Hot Mess Express! 

In this real talk episode, I’m pulling back the curtain on what happens when you take on too much without reassessing your schedule, priorities, and energy. After launching my new business, Heritage Club, I found myself in full chaos mode—no morning routine, no workouts, no strategy—just pure reaction mode. Sound familiar?

Whether you’ve started a new venture, taken on a big life change, or just feel like life is running you instead of the other way around, this episode is for you. I’m sharing exactly how I hit reset, reclaimed my time, and got my priorities straight! This episode is your wake-up call — with a big hug and a little tough love. Let’s dive in!

In this episode:

  • Theming your days to maximize energy and productivity
  • The Rubber Balls vs Glass Balls Strategy
  • Resetting to Regain Control and Balance
  • Re-assess and Re-align
  • The role of faith in managing life’s demands
  • Practical tips and tools for theming your days
  • The Weekly Tune-Up: Reviewing and adjusting your themes for ongoing productivity
  • Leading by Example — how to set boundaries and manage your team’s expectations with clarity
  • And so much more!

Links and Resources:

Connect with Emily

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The Next Chapter: Building The Heritage Club with Roger Barnett

Wednesday Jan 22, 2025

Wednesday Jan 22, 2025

For years, I thought my time for new business ventures had passed, until I discovered Shaklee and its visionary leader, Roger Barnett. If you’ve been following me on social, you’ve probably heard of the Heritage Club. It’s more than just a beautiful brand, it’s a reflection of everything I stand for, and one of the cornerstones of this venture is my partnership with Shaklee.

Roger Barnett is the Chairman and CEO of Shaklee Corporation, a pioneering natural nutrition company founded in 1956. With over 2 Million members and ambassadors across North America and Asia, Shaklee’s ageless movement immediately caught my attention. But what truly blew me away was Roger himself — a brilliant entrepreneur with an impressive career that began in investment banking and grew into groundbreaking ventures like Beauty.com and revitalizing iconic brands like Burberry through his family’s legacy. With degrees from Yale and Harvard and a career rooted in making an impact, Roger is the kind of business partner you dream of working with.

When I started exploring Shaklee’s products, especially their EWG-certified clinical-grade skincare and nutrition lines, I was hooked. After personally experiencing the incredible impact on my health and skin, I knew this was more than just a business—it was a mission I couldn’t ignore. 

That’s how the Heritage Club was born. It’s not just a brand I’m proud of; it’s a movement built on doing things differently—classy, sophisticated, and purpose-driven. And partnering with someone like Roger, who shares that vision, feels like a divine alignment. In this episode, you’ll hear directly from Roger about his journey, Shaklee’s mission, and how we’re working together to revolutionize the beauty and wellness space. If you’re ready to get inspired and maybe even think about how you can plug into this vision—stay tuned. Let’s dive in!

In this episode:

  • Roger’s Purpose-Driven Leadership
  • Entrepreneurial lessons from Roger’s early ventures from shoe-shining to Beauty.com
  • The Search for Shaklee and Its Unique Business Model
  • Discovering Shaklee’s Legacy
  • Science-Backed Wellness
  • Combining Heritage with Innovation — how Shaklee, much like Burberry, harnesses timeless quality to fuel innovation and continued growth
  • Community Marketing™: The Heart of Shaklee
  • The Heritage Club
  • The Land of AND
  • Rewards for Impact: Shaklee’s Revolutionary Compensation Plan
  • Strategies that drive Shaklee’s growth
  • Health on a Global Scale
  • Why Small Wins Matter
  • And so much more!

Links and Resources:

Connect with Roger

Connect with Emily

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VP of Life Time, Brand Reinvention, & Embracing Change ft. Ali Marie

Wednesday Dec 18, 2024

Wednesday Dec 18, 2024

Life Time is a name many of us recognize, whether through membership, a visit to their state-of-the-art facilities, or a rejuvenating experience at their beauty spa. But behind this iconic brand is a leader whose vision and drive have shaped it into what it is today — Ali Marie, Senior Vice President of Life Time Inc.

A performance-driven leader and 20-year beauty industry veteran, Ali has experienced all aspects of running a successful business and building impactful teams. Her various roles include everything from salon/spa operations to director of education for Aveda, to her current role as senior vice president of LifeSpa for Life Time. These positions have given her a unique perspective on the art and science of the salon industry and the skills to help others reach their highest potential.

I had the honor of meeting Ali just a few months ago, and I was absolutely blown away by her journey. Today, she’s stepping into the spotlight to share her story and drop some major knowledge bombs about what it truly takes to lead at the highest level, build powerful teams, and why personal branding is essential for leadership. Get ready to take notes, because Ali’s wisdom is about to leave you feeling inspired, empowered, and ready to take on the world! Let’s dive in! 

In this episode:

  • Ali’s journey from a 15-year-old hustler to Senior VP
  • Shifting careers and finding purpose
  • Embracing priorities and adaptability - why it’s OK to never finish your to-do list
  • Building future leaders - strategies for coaching, mentoring, and retaining top talent
  • Creating Memories over Bonuses
  • The power of leading with boldness and a bit of mischief
  • Feedback-Driven Leadership
  • Prioritizing self-care to prevent burnout
  • Why personal branding is essential for leaders
  • Balancing feminine and masculine energy in leadership
  • Big dreams and lasting impact
  • And so much more!

Links and Resources:

Connect with Ali

Connect with Emily:

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5 Lies in Personal Branding You Must Stop Believing

Wednesday Dec 04, 2024

Wednesday Dec 04, 2024

Are you ready to stop playing small and finally own your personal brand? A few months ago, I hosted a masterclass that left people buzzing, breaking down 5 major lies about personal branding that you absolutely need to stop believing. And guess what? By popular demand, I’m sharing it right here with you.

Whether you caught it live or this is your first time listening, I guarantee you’re going to hear something that hits differently this time. Truth has a way of doing that. Hearing it again, right where you are today, could spark the clarity you’ve been searching for. So grab a notebook, because you’ll want to jot down every single gem.

This was originally recorded live so you’ll hear some interactive moments and maybe a different vibe in the sound. But that’s what makes it special and it’s now yours to revisit and replay anytime you need to realign and level up. Let’s dive in!

In this episode:

  • Why your unique story is your biggest asset
  • Modeling vs Mimicking
  • How your personal brand evolves with you
  • Finding the balance between your business and your personal brand
  • The danger of being overly specific
  • Content Pillars and Overarching Themes
  • Why first impressions matter
  • The role of visuals in brand identity
  • Real-life examples of how elevating visuals helps attract higher-value clients and opportunities
  • The Online Burnout Trap
  • Content Batching
  • Aligning your content creation with your natural energy rhythms
  • Redefining Productivity
  • Embracing vulnerability and imperfection
  • Breaking the spirit of rejection
  • The Authenticity Advantage
  • From self-esteem to God-esteem
  • And so much more!

Links and Resources:

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How to Fix Your Business Bottlenecks Ft. Jake Havron

Wednesday Nov 27, 2024

Wednesday Nov 27, 2024

Are you feeling stuck in your business, struggling to grow, or constantly running into roadblocks? Chances are you’re dealing with a bottleneck — a hidden constraint that could be limiting your potential, draining your resources, and creating unnecessary stress. The good news is that bottlenecks can be fixed, and we’re here to show you how. 

Joining me today is my husband, my business partner, and the CEO of Fordify, Jake Havron, who’s not just an incredible driving force in our company’s growth but also someone who has a unique gift for identifying and breaking through business bottlenecks. He has worked with entrepreneurs at all stages of their journey, helping them streamline their operations, optimize their teams, and tackle those hidden obstacles that often keep us stuck in one place.

Jake is here to break it all down —the sneaky ways bottlenecks creep into your business, how to identify them, and, most importantly, how to fix them. We’ll dive into real-life examples (including our own at Fordify), lessons learned the hard way, and even some faith-fueled strategies for navigating the inevitable challenges that come with growth. So grab your headphones, hit play, and let’s get your business flowing!

In this episode:

  • What is a bottleneck?
  • Common bottlenecks in business
  • Three P’s Framework for identifying bottlenecks
  • When should you hire an assistant?
  • How to identify your first hire
  • Tips for ensuring your new hire is a perfect fit
  • Leading vs Managing
  • A behind-the-scenes look at Fordify’s rapid growth and how we addressed our own bottlenecks
  • Failure as a catalyst for growth
  • Kingdom-Minded Leadership
  • Overcoming Personal Bottlenecks aka Limiting Beliefs
  • Lessons from Martha Stewart
  • A Health Coach’s Transformation
  • And so much more!

Links and Resources:

Connect with Jake:

Connect with Emily:

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Heaven Mayhem Unveiled: Pia Mance’s Secrets to Building an Iconic Brand

Wednesday Nov 20, 2024

Wednesday Nov 20, 2024

Ever wondered how you turn $900 and a dream into a thriving jewelry brand worn by celebrities like Hailey Bieber, Jasmine Tookes, and Lori Harvey?

Meet Pia Mance, the unstoppable founder of Heaven Mayhem, the brand revolutionizing everyday accessories and taking the fashion world by storm. Just two years ago, Pia was handcrafting necklaces and sourcing vintage pendants from her bedroom floor. Today, her vision has blossomed into a sought-after jewelry and accessories empire. With collections gracing Revolve and adored by top influencers and A-list celebrities, Heaven Mayhem has become the go-to brand for pieces that elevate the everyday look.

In this episode, Pia pulls back the curtain on her entrepreneurial journey, sharing how she grew her business with no outside funding, an arsenal of clever marketing strategies, and an unshakeable work ethic. She opens up about the messy, chaotic, and incredibly rewarding reality of building a brand from scratch. You’ll hear tips on everything from product launches and building an engaged community to balancing creativity with grit, and how her motto “Done is better than perfect,” has been her secret weapon for success. 

This episode is a roadmap for anyone with a dream and the determination to make it happen. So get ready to be inspired, take notes, and most importantly, take action!

In this episode:

  • Pia’s $900 and a Dream
  • How Pia used Instagram DMs and clever product drops to engage her audience and build demand organically 
  • The Art of the Tease
  • Product line expansion and the power of customer feedback
  • Marketing on a Budget — Pia’s out-of-the-box, low-cost, and high-impact marketing tips
  • The Halo Effect
  • Building a Rockstar Team
  • Tips for choosing the perfect name for your brand
  • Personal style tips to achieve effortless confidence
  • Secrets to innovative product development and brand growth
  • The power of decisive action in building a brand
  • Balancing creativity and the challenges of scaling
  • The Buy Back Your Time Philosophy — letting go so you can keep growing
  • A Love Story Built on Hustle
  • Why done is better than perfect
  • And so much more!

Links and Resources:

Connect with Pia

Connect with Emily

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No-Fluff Content Tips for Building a Standout Personal Brand ft. Natalie Buchoz

Wednesday Nov 13, 2024

Wednesday Nov 13, 2024

Today’s episode is about to blow your mind! I’m back with my BFF Natalie Buchoz, and she’s about to flip everything you think you know about content and building a personal brand! 

Natalie is the driving force behind some of the most innovative and game-changing personal branding and content strategies. She’s taken the social media world by storm, having worked with top-tier influencers like Dr. Daniel Amen to elevate their profiles and turn their online presence into something that truly converts. 

This episode is real and raw! We’re not just talking about tactics; we’re going behind the scenes of building a brand that stands out and truly connects. From banishing the curse of “paralysis by analysis” to treating your social media as precious real estate, Natalie’s insights will make you rethink everything you thought you knew about personal branding. Get ready for practical, no-fluff tips, relatable stories, and examples that make a big difference no matter where you are in your journey. Tune in now and learn how to approach social media with intentionality, authenticity, and a dash of Nattitude!

In this episode:

  • Natalie’s big leap from behind-the-scenes social media strategist to center-stage brand powerhouse — and why she believes anyone can do it
  • Overcoming “paralysis by analysis”
  • Key lessons from building Dr. Amen’s social media presence
  • Treating your feed as precious real estate
  • How to define your niche and core content pillars with precision
  • Using series-based content to engage and convert
  • Tips for building a sustainable content rhythm (minus the burnout)
  • How to create sub-pillars by balancing your brand’s core values with personal touches
  • The power of vulnerability and relatability
  • How can intuition guide your content creation?
  • The Art of Authentic Monetization and Strategic Brand Partnerships
  • Real-Life Lessons from Top Influencers — what makes their content tick?
  • The Law of the Buy-In
  • Finding the balance between relatability and expertise
  • And so much more!

Links and Resources:

Connect with Natalie

Connect with Emily

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